Daniel Merriweather Music Video Pitch

As part of the planning process my media teachers thought it would be a good idea if as a group we made a pitch as a group, the pitch had to include the following:

• Preliminary research into the genre and type of project chosen 
• Identification of the target audience 
• Storyboard ideas 
• Location ideas with scouting images 
• Casting 
• Mood boards 
• Ancillary tasks for each candidate 
• Production schedule 
• Allocation of roles

As we had done most of the planning during the brainstorming part of the project we found this was quite easy to do. All we had to do was create a PowerPoint presentation which Lisa kindly agreed to do. 

As group we liked the ed Sheeran video because it shows the young lady sat by herself in the middle of a busy road at night on a gloomy evening. Because she is sat by herself on a busy road with everyone passing this shows how isolated, and vulnerable she is to the public. We thought to use this shot for our product to show the young female, when she is getting abused from her boy friend. 

We also liked Stay by Jay Sean. This video gave us the idea of having the lead singer in our music video sing in a studio but then a narrative story following in line with it. We would then be able to use jump cuts in this which was follow a common convention of the sort of music video that we are making. We also liked the idea of using a projector in a music video as this creates a variety which will keep our target audience interested.  

Our hard work and preparation coming into this presentation, we were one of only two groups to pass first time (the first) without corrections. This was a major motivational boost as it showed us that we were doing everything right.