The Vlog I have posted is a summer/overview of everything we have discussed today.
Thursday 20 October 2011
Continued brainstorming
The Vlog I have posted is a summer/overview of everything we have discussed today.
Wednesday 19 October 2011
Brainstorming ideas
Now that we have made our song choice, we have moved on to the brainstorming of ideas. We have been looking at videos from similar genres for ideas that we like and that we can adapt into our music video.
An idea had for the video that Raja liked was the beginning sequence (the man on the bench) and the end (when the audience see the man sat on a bench again). Its a loop, this video shows the man starting his day by the pier and and again finishing by the pier alone, a idea that we can use for our video as the narrative for our song is being heart broken and love.
As the song is called Red we decided to use Red lighting for shots of the lead character singing as we also thought it would go with the narrative of the song. We also chose to include A LOT of lighting for the shots. We also thought to have someone painting a beautiful picture/mirror red as this goes with the lyrics.
We used the lyrics to create a narrative of the video as we found that this is a common convention for most music videos an example being Lil Wayne - How to Love music video, its just a story being told and the story goes with the lyrics.
Some ideas we had for the lyrics are:
"You took something perfect and painted it red" if she likes someone else, he could be referring to him and her being the perfect couple. "I cant be somebody else you took something perfect and painted it red" a guy really liking a girl and he thinks she likes him but really she likes someone else.
An idea had for the video that Raja liked was the beginning sequence (the man on the bench) and the end (when the audience see the man sat on a bench again). Its a loop, this video shows the man starting his day by the pier and and again finishing by the pier alone, a idea that we can use for our video as the narrative for our song is being heart broken and love.
As the song is called Red we decided to use Red lighting for shots of the lead character singing as we also thought it would go with the narrative of the song. We also chose to include A LOT of lighting for the shots. We also thought to have someone painting a beautiful picture/mirror red as this goes with the lyrics.
We used the lyrics to create a narrative of the video as we found that this is a common convention for most music videos an example being Lil Wayne - How to Love music video, its just a story being told and the story goes with the lyrics.
Some ideas we had for the lyrics are:
"You took something perfect and painted it red" if she likes someone else, he could be referring to him and her being the perfect couple. "I cant be somebody else you took something perfect and painted it red" a guy really liking a girl and he thinks she likes him but really she likes someone else.
Red Daniel Merriweather
Please take a look at the OFFICIAL Red music video by Daniel Merriweather.
My group and I decided to just listen to the lyrics of the video as we want to show our creativity for the music video.
Tuesday 18 October 2011
Background of Red
Daniel Merriweather was born on the 17th of February 1982, he's an Australian R&B singer/songwriter. His debut album, Love & War, was released in June 2009 which consists of the song, Red, that me and my group are using as our song choice for this project. 'Red' and 'Change' from this album made it to the top 10 in the singles chart which shows that Daniel Merriweather has a strong audience and that the song we are using was successful.
Here is the track list from Daniel Merriweather's debut album
1- For Your Money
2- Impossible
3- Change (feat. Wale)
4- Chainsaw
5- Cigarettes
6- Red
7- Could You
8- Not Giving Up
9- Getting Out
10- Water and a Flame
11- Live by Night
12- Giving Everything Away for Free
Here is the track list from Daniel Merriweather's debut album
1- For Your Money
2- Impossible
3- Change (feat. Wale)
4- Chainsaw
5- Cigarettes
6- Red
7- Could You
8- Not Giving Up
9- Getting Out
10- Water and a Flame
11- Live by Night
12- Giving Everything Away for Free
Identifying the target audience
Daniel Merriweather Red
Genre: R&B and Pop
A target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
From looking at the video and from primary we research we undertook we found that our target audience would be females usually14 - 30years. This is just the approximate target audience, as other people from older generations may relate to the video as they may have gone through this at an earlier age.
Genre: R&B and Pop
A target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
From looking at the video and from primary we research we undertook we found that our target audience would be females usually14 - 30years. This is just the approximate target audience, as other people from older generations may relate to the video as they may have gone through this at an earlier age.
Thursday 6 October 2011
Music production
Right so to kick off the project, as a group we had to chose a song that we can all agree on and something we all like. As our tastes in music differ, we decided to look for a song that is common, a song that we could all stomach working with for the next 7months.
Me and Lisa brain stormed a few ideas on to a piece a paper and Lisa kindly agreed to type up neatly the list of songs. I volunteered to be the impartial judge as we looked find the perfect song for us to create a music video for. Initially, our list had 43 songs, so me and Lisa (biased opinion) decided to reduce the list down to 27 cutting out all the commercial songs that were out at the time examples of these are:
David Guetta ft Kelly Rowland - Love takes over
Example - Changed the way you kissed me
Wretch 32 - Tracktor
Wretch 32 ft Josh Kamura - Don't Go
As these songs were being played everywhere we went, whether on the radio, shopping centers or in restaurants, we decided that this was likely to get boring very quickly.
So we agreed to remove the more recent music and keep older 'classic' music. When we minimised it down and kept music from genres that we all liked, so on this list we had tracks like:
Red - Daniel Merriweather
R Kelly - The World Champion
Muse - Feeling Good
Mariah Carey - We belong together
50 Cent - Candy Shop
To decide on the song, we used a democratic system and got everyone to vote for 4 (is this supposed to be like that?) tracks they wanted and the majority would win. As it was my decision to use a democratic voting system, when I lost (because I didn't select Red by Daniel Merriweather) I was happy to continue
Me and Lisa brain stormed a few ideas on to a piece a paper and Lisa kindly agreed to type up neatly the list of songs. I volunteered to be the impartial judge as we looked find the perfect song for us to create a music video for. Initially, our list had 43 songs, so me and Lisa (biased opinion) decided to reduce the list down to 27 cutting out all the commercial songs that were out at the time examples of these are:
David Guetta ft Kelly Rowland - Love takes over
Example - Changed the way you kissed me
Wretch 32 - Tracktor
Wretch 32 ft Josh Kamura - Don't Go
As these songs were being played everywhere we went, whether on the radio, shopping centers or in restaurants, we decided that this was likely to get boring very quickly.
So we agreed to remove the more recent music and keep older 'classic' music. When we minimised it down and kept music from genres that we all liked, so on this list we had tracks like:
Red - Daniel Merriweather
R Kelly - The World Champion
Muse - Feeling Good
Mariah Carey - We belong together
50 Cent - Candy Shop
To decide on the song, we used a democratic system and got everyone to vote for 4 (is this supposed to be like that?) tracks they wanted and the majority would win. As it was my decision to use a democratic voting system, when I lost (because I didn't select Red by Daniel Merriweather) I was happy to continue
My Team
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| Raja Purewal |
 |
| Lisa Rabe |
For this project to create a promo musical video, I will be working with Raja Purewal and Lisa Rabe. They're both Media and Drama studies. Having two group members that specialize in Drama and Media will be a benefit to the completion of this task because they have a background in theatrical studies, meaning we already have two members we can have in the video as characters. Lisa and I we study ICT, this will be a benefit in particular when we are creating the ancillary tasks as well as other promotional work. Raja's other subjects are Fine Art and Photography. His vision will be very beneficial to the project.
Another reason I chose to work with Lisa and Raja is because at the beginning of the project we all made a pact to each other and most importantly to ourselves that we all need to do well.
Quote a message from Lisa Rabe on Facebook"Im only happy if everyone is commited and willing to actually do well
" another quote from Raja Singh Purewal "Lol true, gotta do well. I'm going all out for this project boooy". These messages are from a group chat that I set up as a way of keeping in touch as a group. I found that using Facebook ( A new media platform) was an easy and conventional way of communicating as a group.
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Media Studies - G324 Advanced Portfolio
A promotion package for the release of an album, to include a music promo video, together with:
A digipak for the album’s release
A digipak for the album’s release
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