Final music video and promotional package

This is the final version of our music video. Hope you enjoy watching it.

Poster

CD Cover

How did you use new technologies in the construction, research, planning and evaluation stages?

 

 

- Open Link

How effective is the combination of your main and ancillary texts?

Poster

CD Front Cover

For my ancillary and main production I wanted to maintain a constistancy within products in order to keep a consistent brand identity for the band. I also wanted to maintain consistency with my other group members , this is why we all created and agreed on a style sheet. I created a magazine advertisement advertising the release of the bands new ablum, and a CD case. The main things that I had to consider whilst in the production of my ancillary texts was the use of the house style.

For the photography of the ancillary texts, we used a photo studio, this made it easier for us to control the lighting and effects, this suited the genre of the music video perfectly which then created a strong sense of mise-en-scene for the r'n'b genre. This matched the internal shots we used for the video, therefore the consistency of location in the two different texts link the combined texts together.

For the poster I have used the front cover of the CD cover this shows continuity in terms of conventions I have found from existing texts.

In my ancillary products, I chose the color scheme to compliment the band logo and the music video.

My ancillary texts that I created work well in unison to create a strong brand image for; Daniel Merriweather. The consistent use of house style as well as emulating ideas from existing media makes this a good promotional package.

What have you learned from your audience feedback?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

  

My Video

Official Daniel Merriweather Video

Editing

Through out or video we use a lot fade to change the scenes, we used fading because this type of editing allows us to show the passing of time and as the story was about the breakup of two characters (over a period) this editing style shows that. We also used dissolve to link two shots together and to show the video as a dream sequence.

Group meeting

Developing Ancillary tasks

Looking at my first draft for my poster you can see that I have followed the conventions of real life posters,and comparing it to Maverick Sabre's one, I feel that there is nothing else that needs adding to. From primary research I have carried out (asking teachers and fellow students) they have all said it looks good and it gives them the information that they need.

I have emulated Mavericks Sabre's 'Lonely are the brave' poster.

This is my first draft for my CD front cover. I do not think that this is good because the Masthead runs off the page although the positioning of his face I think is good.  

Improvements I will make to the front page will be to re-size the masthead and move all on the page.

Development of ancillary task



Poster 1



Poster



Front cover



Chosen Designs

Reasoning behind ideas we have included in the music video

Development of Ancillary Tasks

Conventions that we all followed:

• Same font, color and effects.
• Similar if not the same decorations.

I did how ever denote some of the conventions that the group used

Re filming at the bakery North Heath

So yesterday we went down to North heath to re film the bakery scene. We had to re film at the bakery because after our initial filming session at a different bakery we learnt a few key pointers these pointers were: 

• Make sure you look at the whole shot don't just look at the object you're focusing on.
• Make SURE we have all the equipment. 
• Make sure the shot is not over crowded. 

Some of the shots from our filming session today. Another benefit of using this location is that the furniture looks more upper class, in comparison to the other locations. 

On a draw back it was COLD our hands were numb within minutes of starting filming, on a plus side we got free hot chocolate.
As I had a medical meeting straight after the filming session Raja uploaded the footage and started working on  editing the video. 

Internal filming - Hall

 
 

Today we did all our internal solo shots of Peter. We had fun transforming our school drama room into a mini hollywood music studio.

Filming the break up scene

Today we filmed the break up scene. We tried incorporating different shots in this production, angle reverse angle shots and facial close ups were used as these shots show the emotions of the characters, important objects such as the door opening pannel are shown/exposed to show their importance in the scene. 

Bandshots

First Shoot

After researching front page image, I thought it was time that along with the group we went up to the studio and took photos of our lead character to use for our ancillary tasks. As you can see from the shots below the quality of the photography was not good or efficient enough, as I cut off the arms of the artist or do not center them.  
This was down to both the quality of the camera along with my unpolished photography skills, so from this session I decided that we would need to do another photo shot session. This time I would make sure to have a different camera and I will also have a test shot in preparation for this day. 

Second Shoot

 

This photo shot showed that I have developed my photography skills, because I was able to get a good quality of images from this session, I was able to focus on the character.

Third photoshot

Whilst looking at more Digipaks to influence my research I came across Maverick Sabre's Lonely are the Brave album this album. This album attracted me straight away. When I saw it I just knew that's I had to recreate that so I went back for a third and final shoot the images above are the results of this photo shot.  

Comparing my media text to existing media texts.

First draft

Looking at the existing media text that has been professionally created and comparing this to my first draft you can see that my final product has some missing elements and such as the editing and effects that have been applied to the image.

Second draft

DRAFTS

Insert DRafts

Drafts

Insert Drafts

Media Theories

Goodwin stated that the 5 key aspects that the audience should look out for are:

• thought beats (seeing the sound)
• narrative and performance
• the star image
• relation of visuals to song
• technical aspects of the music video

My group and I have incorporated Goodwin's 5 aspects into our music video in several ways. 

Thought beats:

We have incorporated thought beats in our video by changing the shots to the beat of the music. This is evident in the scene where myself and Peter are walking in the woods.



Narrative and Performance:

We have made sure that we have included a narrative in our performance as the lyrics enabled us to do this. Quotes from the lyrics include 'and we don't know how you're spending all of your days' of which we used this as a piece of narrative to show theaudience the idea of loneliness that the character is feeling.



Star Image:

We have included the 'Star Image' in our music video too as we have made sure that our video not only shows a narrative but shows shots of our lead singer, Peter (the 'Star'), singing in a studio.




Relation of Visuals to Song:

We have also incorporated the relation of visuals to song by including images such as the image of me and Peter together and the image where I am setting alight a picture of me and Raja. This helps to show the audience what I am feeling.



Technical Aspects:

We have included the technical aspect of the music video by using different camera angles, different shots such as pans and tracks, finding the appropriate mise-en-scenesuch as a realistic cafe and editing the shots using transitions such as cross fades.

Researching Posters

Looking at existing material I was able to convention from real media products, these conventions included conventions, layout, house style, and font types. Analyzing layouts to work with, will enable me to be more creative knowing that the final product will be successful as it will emulate one with an audience already, and that it will already look professional. One of the most important factors when it comes to posters, is of course the product that is being advertised and so therefore the text needs to stand out for the poster to be attracted by a wider audience. I will emulate these conventions and use them in my product. They also make an effort to highlight the day it will be released to tell the audience when the product will be out, I will use this in my product. Without researching conventions, I would not have been aware the significance of putting the emphasis on the key words, and I quickly realized it is an integral part of the success of the final product.

They put a lot of emphasis on the image/brand of the artist making this appealing, they also make sure that image is appealing because people may like the and buy it. According to Gaze Theory people do things because they want to be like.

Editing time

Since filming last in December 2011, Me, Lisa and Raja have had taken it turn to edit the footage we got from the filming sessions from the half term. We have decided to go in to the editing suite separately as we all have different views on how things should be done so going in individually will allow us to apply our individual ideas and then pitch them to the group, this also allows us to edit faster, as we do not have a lot of time before our first deadline in March. Although this deadline is 6weeks away that's not a lot of time especially as we have other subjects and part time jobs to include and also we will need to plan before hand should we need to film again for the same shot.  We have agreed to how ever all look at the video together at least once a week and give feedback.

Research into imagery- R&B and Pop genre

Looking at existing R&B and Pop

Looking at these images taken for existing products they're all taken under studio lighting. Using studio lighting allows the photographers to control how much lighting the artist/character is exposed to. Using a studio also allows the photographer and editors to change  the background easily and add effects easier than if the image was done inside. 



Revising other work we had done

As we had just lost our lead singer we had to revise our timeline, as we would have to make alterations to what we can expect to complete. Changing the lead singer also meant that we would have to reshoot footage that we had already filmed in order for us to create respectable product, this means that everything needs to be consistent.

Revised timeline